- Home
- Blog
- Top 10 TikTok Campaigns: How Brands Are Using TikTok Influencers
>
>
Feb 07, 2022
Social Media Platforms
Source: Filmora MVP Youtube Channel
Perhaps these classic examples of great TikTok campaigns can inspire you and your brand to create the best TikTok campaigns in 2022.
Elf Cosmetics
With four billion views and three million user generated videos, Elf Cosmetics’ ‘Eyes Lips Face’ challenge has been dubbed the most influential campaign on TikTok to date. The campaign involved the creation of an original song to go alongside the brand’s hashtag challenge.
@abbyroberts maleficent is shaking 😌✨ #foryou #foryoupage #eyeslipsface ♬ Eyes. Lips. Face. (e.l.f.) – iLL Wayno & Holla FyeSixWun
A number of influencers promoted the song in their own videos, which then spurred other celebrities and users to do the same. The song ended up going viral! The successful TikTok campaign largely stems from the fact that it was deliberately designed to feel native to TikTok, and is seen as one of the best TikTok Campaigns.
Red Bull
Red Bull is one of the most innovative companies marketing online and has set the benchmark for viral videos and demonstrated best practices for running its own social accounts and video channels. Red Bull also works with influencers across a variety of platforms.
One of its recent TikTok Campaigns is with the influencer Keeoh. He shared a video on TikTok, where he claimed he was going to perform a magic trick with Red Bull. Illusions and exciting visuals on TikTok have been an excellent outlet for brands to have an easy sell of their product.
Sony Music
Music companies are generally excellent at keeping up with the latest marketing fashions. Not to mention, TikTok is an excellent social media app for music promotion.
Sony Music ran a TikTok influencer marketing campaign promoting the Nicky Jam x Sch song, Atrévete. The campaign ran across Spain, Argentina, and Italy. The music company then contracted twelve influencers to create a TikTok video each. These influencers reached a total of 8 million engaged users and over 1.2 million likes.
Gymshark
Gymshark has been involved with Instagram influencer marketing for some time and decided that it should also target younger potential customers on TikTok. At the beginning of 2019, Gymshark created its 66 Days: Change Your Life challenge.
Gymshark partnered with six influencers who had higher followings on TikTok than Instagram. The campaign hashtag, #gymshark66 gained over 45.5 million views.
TikTok fans recognize Gymshark for the educational content of many of their videos. Its TikTok strategy allows Gymshark (and associated influencers) to speak directly to its target market—fitness enthusiasts.
Calvin Klein
Calvin Klein was one of the first brands to enter the TikTok world, all the way back in 2019. It initially produced 22 videos, using the tag #MyCalvins where stars such as Shawn Mendes, Kendall Jenner, and A$AP Rocky were briefly interviewed for Calvin Klein.
Notably, these videos have been viewed comparatively few times compared to other campaigns using fewer famous influencers—likely due to the fact there weren’t as many TikTok users then, when compared to the 1+ billion active users nowadays.
Kool-Aid
Kool-Aid ran its first TikTok campaign in 2019 and offered $10,000 prize money as an incentive.
The campaign began with rapper Lil Jon and mascot Kool-Aid Man. TikTok users were then encouraged to post videos of themselves enjoying the holiday season, using the tag
#OhYEAHChristmas.
Kool-Aid then brought other influencers into the campaign, including Glitterandlazers, kidrl, nickandsienna, and kingcamo_1.
The campaign succeeded in generating interest in the contest, and resulted in a large amount of user-generated content—over 10,000 videos were created of people enjoying themselves at Christmas.
NBA
The NBA was one of the early adopters of TikTok, but the coronavirus pandemic has meant that it has increased its focus on the platform. One of the reasons NBA content was so successful on TikTok is the variety of content it produces—which ranges from sporting challenges to behind-the-scenes pranks—as well as the number of videos, with the brand typically posting five to six times per day.
Converse
Converse is another brand that has capitalised on TikTok’s campaign options—namely, TikTok Hashtag Challenges. As part of the challenge, Converse asked users to create user generated content related to a specific theme.
Earlier this year, Converse launched the ‘Creative All Star Series’, asking creatives to modify a pair of sneakers and share their creations using the hashtag, #ConverseAllStar. So far, the hashtag has generated 54.3M views.
Chipotle
Chipotle succeeded in driving visibility and brand awareness. Its campaign, #GuacDance (to coincide with National Avocado Day), drove over 250,000 video submissions, and nearly 430 million video starts during its six-day run on TikTok.
Walmart
Walmart has run a few hashtag campaigns on TikTok so far, most recently, it ran the #DealDropDance campaign, where it recruited six influencers to inspire their followers to post videos of themselves articulating how Black Friday deals at Walmart make them feel.
OurInfluencer marketing agencyandSocial agencyare located worldwide, with our agency network based in theUSA,UK,UAEand China.
If you want to receive our industry insights, visit our.
@Socially Powerful
[cta]
Popular Blogs
Most Popular Instagram Hashtags|Tiktok Hashtags|Instagram Monetization|Facebook Banner Size|Snapchat Influencers|Most Subscribed Youtubers|Best Time to Post on Youtube|UK Twitch Streamers|Female Twitch Streamers|Popular Tiktok Songs|Male Tiktok Influencers|Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Top Social Marketing Agencies
Author
James Hacking
Writer
Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.
latest posts
Social And Influencer Marketing News + Insights
Feb 09, 2024
Uncategorized
The Day TikTok Went Silent: UMG Removing Songs from TikTok
Read more
Feb 08, 2024
Industry Trends
The Top Spring 2024 Beauty Trends To Look Out For
Read more
Feb 08, 2024
Uncategorized
SP Diaries #2: Annie Klar, Junior Digital Content Writer
Read more
Feb 07, 2024
Uncategorized
Fashion Has No Age Limit: The Fashion Influencers Over 40 You Need to Know in 2024
Read more
Feb 01, 2024
Influencer News
Influencer Sessions: Get To Know @babettecrowder
Read more
Feb 01, 2024
Uncategorized
Spring Fashion Trends for 2024: How to Look Your Best This Spring
Read more
Get in touch
We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.
Work with usInsights, advice, suggestions, feedback and comments from experts
As an expert and enthusiast, I have personal experiences or real-time information. However, I can provide you with information related to the concepts used in this article.
The article discusses the top 10 TikTok campaigns and how brands are utilizing TikTok influencers to promote their products or services. The campaigns mentioned in the article showcase different strategies and approaches used by these brands to engage with their target audience on TikTok.
Here are the concepts used in the article:
-
TikTok: TikTok is a social media platform that allows users to create and share short videos. It has gained immense popularity, especially among younger audiences, and has become a valuable marketing tool for brands.
-
Influencer Marketing: Influencer marketing involves partnering with social media influencers who have a large following and influence over their audience. Brands collaborate with influencers to promote their products or services to their followers.
-
User-Generated Content: User-generated content refers to content created by users themselves, rather than by the brand. Brands often encourage users to create and share content related to their products or campaigns, which helps generate buzz and engagement.
-
Hashtag Challenges: Hashtag challenges are a popular feature on TikTok where users are encouraged to create videos using a specific hashtag. Brands create their own hashtag challenges to promote their campaigns and encourage user participation.
-
Viral Videos: Viral videos are videos that spread rapidly and widely across social media platforms. Brands aim to create content that resonates with users and has the potential to go viral, increasing brand visibility and reach.
-
Native Advertising: Native advertising refers to creating content that seamlessly integrates with the platform it is shared on. Brands design their TikTok campaigns to feel native to the platform, ensuring that the content aligns with the preferences and expectations of TikTok users.
-
Social Media Marketing: Social media marketing involves using social media platforms to promote products, services, or brands. TikTok has become an important platform for brands to reach and engage with their target audience.
These concepts are fundamental to understanding how brands are leveraging TikTok and influencers to create successful marketing campaigns. By utilizing these strategies, brands can effectively connect with their target audience and generate buzz around their products or services on TikTok.